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Case Study

Generating Qualified Leads
with Handwritten Communications

Given the work that we do, we protect the anonymity of our clients and their specific results. 
However, we understand the importance of reviewing the success metrics from other businesses in your sector. 

Paper Cup Manufacturer

The Challenge

A manufacturer of paper cups supplying cafes, foodservice operators and contract caterers was finding it increasingly difficult to generate new leads through traditional marketing channels.

Email campaigns delivered low engagement, trade advertising produced inconsistent results and outbound sales calls struggled to reach busy procurement and operations teams.

The market is highly competitive, with a lot of suppliers offering similar products, sustainability claims, and pricing structures. Prospects often viewed paper cups as a commodity, making it difficult for the manufacturer to differentiate on quality, service reliability, and custom branding options early in the sales process.

46%
Increase

in qualified inbound enquiries

33%
Uplift

in sample requests

18%
Higher conversion

from first contact to new customer

The Solution

The marketing team consulted with Noteyble to introduce handwritten communications as a core lead generation strategy.

Using CRM data and industry research, the team identified high-value prospects, including independent cafe groups, quick-service restaurants, and catering companies. Each prospect receives a handwritten note addressed directly to the decision-maker, acknowledging known challenges such as rising packaging costs, supply reliability, and increasing sustainability expectations.

The notes briefly introduce the manufacturer, highlighting its strengths, UK-based production, dependable delivery, recyclable and compostable cup options,  offering free samples and a CTA to schedule a short introductory call. The handwritten format was chosen to reflect the company’s attention to detail and craftsmanship, while standing out from the automated supplier outreach that typically dominates the market.

 

The Outcomes

Handwritten communications are now a permanent part of the manufacturer’s lead generation strategy, used for new prospects, follow-ups after trade shows, and targeted campaigns for new product launches.
 
The approach has helped the manufacturer stand out in a crowded market and consistently attract high-quality leads.
 

What they said...

VP of Marketing

Our challenge was cutting through the noise in a market where everything looks the same at first glance.  We needed a way to engage decision-makers that feels thoughtful and memorable. 

Our handwritten campaigns with Noteyble allow us to connect with prospects in a way that feels personal and authentic, it immediately shows we cared about the relationship, not just making a sale.  Prospects immediately perceived the difference.  The handwritten letters set the tone for better conversations and stronger relationships from the very first interaction.

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