Given the work that we do, we protect the anonymity of our clients and their specific results.
However, we understand the importance of reviewing the success metrics from other businesses in your sector.
B2B Data Security Software Provider
The Challenge
A mid-market B2B software company specialising in data security solutions had invested heavily in account-based marketing (ABM) to reach enterprise buyers.
Their target accounts were well defined, but engagement from their ICP was weak. They found that their digital tactics weren't getting noticed, or driving enough traction.
The marketing team faced three core challenges:
Low engagement from high-value accounts
Despite personalised email campaigns, open and reply rates were well below benchmarks for their ABM tier-one accounts.
Difficulty standing out in a crowded market
Competitors were using similar messaging, channels, and offers, making it hard to break through the noise.
Sales and marketing alignment pressure
Sales teams wanted warmer conversations and more meaningful entry points into target accounts, while marketing struggled to deliver true intent leads.
The team needed a way to create a more human, memorable connection with key stakeholders, without abandoning their existing ABM strategy.
42%
Response Rate
from target accounts receiving handwritten notes, compared to a 12% response rate from email only ABM campaigns.
31%
Increase in Meetings Booked
within the pilot group over a 90-day period.
22%
Shorter Sales Cycle
with opportunities influenced by the handwritten outreach.
The Solution
With the aim of complementing their existing digital ABM programs, the Marketing Director contacted Noteyble to discuss adding handwritten communications as a targeted, high-impact channel. Together a pilot campaign aimed at 150 tier-one accounts across financial services and healthcare was established.
Each handwritten note was triggered by specific ABM moments, such as:
- A senior leader attending a product webinar
- A stalled opportunity in the pipeline
- A target account reaching a key intent threshold
The notes were short, personal and relevant, referencing the recipient’s role and recent engagement. In some cases, the notes were paired with a small, edible gift, but the emphasis remained on authenticity rather than incentives.
Crucially, the handwritten outreach was coordinated with sales. Reps were notified when notes were sent, allowing them to follow up with timely, contextual conversations.
